What do missed leasing calls cost you?

Unanswered calls per year

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Prospects who never come back

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Leases those prospects represent

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Rent at risk, one month per lease

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How it works: calls per week × 52 × the unanswered share × the share who never call back gives the prospects lost. Divided by the inquiries it takes to sign a lease, that is the leases those prospects represent. Each is counted at one month of rent, as a proxy for the extra vacancy.